Assignment 1: Marketing Analysis

Posted by:Prof. Lexx Posted on:May 30,2016


Entrepreneurial marketing requires the ability to understand market concepts and then to apply them to a business situation.

You are required to academically research and define key marketing concepts, and to apply them to a prescribed business (through actual or realistic examples). The topics you will be expected to research, define, reference and apply include:

  1. Segmentation, targeting and positioning (STP)
  2. Product or service strategy
  3. Pricing strategy
  4. Promotion strategy
  5. Place strategy
  6. Competition
  7. Competitive advantage

Your submission is expected to have appropriate APA referencing and correct spelling and grammar.

Length: 1,000 words / 2 pages, plus appendices


Prof. Lexx

Overview I have a Bachelor of Arts, majoring in English and minoring in History. I have worked in various fields ranging from academic research to freelance translating to editing to customer support and data entry. These include editing my old university's newspaper as well as co-leading their creative writing team; serving as a junior member in the history department's research network; publishing music and film reviews for several different magazines and webzines; and translating papers and books for numerous researchers in various languages, including Russian, Spanish, and Romanian. I am also a skilled typist, with a rate of at least 70 words per minute, and have myself digitized dozens of books and essays for both private and commercial use. I have a very strong work ethic, and make sure to prioritize the task I am given so that it is completed as quickly as possible. I am organized and disciplined, ensuring a job done professionally and efficiently.

    I have a background of 8 years in writing profession and currently pursuing also as an editor and proofreader. I have a knack for writing and thus, it was obvious to enhance my skills and serve others. Currently joined ‘Member of Association of Professional Writers and Editors’ a

    Pro Alex